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The Book of Fair Women, 2nd edition. Alfred A. Knopf, New York. 1922

1920 the modalities of feminine beauty were in upheaval and fashion was the banner of the new woman’s liberal style. Already famous in the London magazines for his portraits of fashion beauties, Hoppé chose to make a pseudo-typological study of the world’s most beautiful women, defining an ideal “type” for each country. Britain’s Anglo-Saxon women are compared to their Nordic, Latin, Asian, Polynesian, and African counterparts under the ironical synonym that “Fair” equals "Beautiful". This controversial approach was sure to win Hoppé great publicity, which it did.

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The Book of Fair Women, 2nd
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©Curatorial Assistance Inc. / E.O. Hoppé Estate Collection
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The Book of Fair Women, 2nd edition. Alfred A. Knopf, New York. 1922<br />
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1920 the modalities of feminine beauty were in upheaval and fashion was the banner of the new woman’s liberal style. Already famous in the London magazines for his portraits of fashion beauties, Hoppé chose to make a pseudo-typological study of the world’s most beautiful women, defining an ideal “type” for each country. Britain’s Anglo-Saxon women are compared to their Nordic, Latin, Asian, Polynesian, and African counterparts under the ironical synonym that “Fair” equals "Beautiful". This controversial approach was sure to win Hoppé great publicity, which it did.